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Using Voluntary Benefits for Recruiting

The value of voluntary benefits to your company

Voluntary benefits allow employers to offer benefits that are attractive to employees without added cost to the company.

Employees benefit because they have a variety of insurance and other program options conveniently available in one place. Your company can benefit in many ways from offering voluntary benefits.

  • Cost you little or nothing to offer
  • Provide great value through cost efficiency and convenience to your employees
  • Aid recruitment efforts because certain benefits, such as dental and disability, are highly valued
  • Help build loyalty and retention, reducing employee turnover and associated costs
employees passing papers

Types of Voluntary Benefits

Traditional voluntary offerings include:

  • Dental
  • Vision
  • Disability
  • Critical illness
  • Life and accident insurance

Non-traditional voluntary benefits may include:

  • Group legal plans
  • Identity theft protection
  • Pet insurance
  • Financial planning
  • Tuition reimbursement plans
dentist office
man using crutches
cat and dog
couple financial planning

Advantages of voluntary benefits for employees

Because of their cost efficiency and portability, voluntary benefits are becoming a central component of many companies’ overall benefits strategies, offering high value to employees, all with minimal effort and cost to the company.

Voluntary benefits can be either insurance or non-insurance products presented to employees to pick and choose from for elective purchase. Employers can offer value to employees with the following:

  • Reduced group rates
  • Convenience of payroll deductions
  • The ease of having multiple options all in one place

Communication is key

Educating your employees on the value of voluntary benefits is key to realizing the many advantages these benefits can offer. If your employees don’t know about the various insurance products and programs you provide, they can’t take advantage of them. More importantly, educating employees about your voluntary benefits and how they work will help employees understand the full value of what you’re offering.

Working with UNICO

Working with a single broker to coordinate your various benefits policies, especially when you decide to offer a variety of voluntary benefits, is a good idea. When all your benefits are presented together, you can avoid coverage gaps and work with an Advisor who knows your business thoroughly and can help guide you through the process of choosing the best voluntary benefits for your employee group. We can also provide you with comprehensive materials to help educate your employees on the voluntary benefits you offer.

UNICO Group can provide educational materials on voluntary benefits to you and your employees, and we can assist you with choosing and coordinating voluntary benefits to give you and your employees the best value possible.

Easier, simpler enrollment through online administration

Your business needs a modern benefits administration and HR software. That’s where UNICO comes in. Enrolling and managing benefits online eliminates paperwork, saving you and your employees time.

  • Digital enrollment | Digitally mapped carrier enrollment forms so no field is left incomplete. Employees can also e-sign their forms.
  • Make better decisions | Our software helps your employees make smarter decisions by putting copays, coverage, SBCs, and actual costs at their fingertips.
  • Easily compare plans | Employees can compare unique plan details, like copays and deductibles, in a single view and see actual costs per pay period, helping them make better decisions.
  • 24/7 access | Employees have 24/7 access to their account, making it easy to access their benefits information from anywhere, anytime.
  • Conduct faster enrollments | Employees only enter their information once. Similar information is autofilled in remaining forms. All required fields are highlighted to be easily identifiable.
  • View enrollment progress | View a snapshot of enrollment progress for each employee.
  • Manage changes | Get notified when an employee adds a qualifying life event or changes a demographic detail that affects their benefits.

UNICO Group can provide educational materials on voluntary benefits to you and your employees, and we can assist you with choosing and coordinating voluntary benefits to give you and your employees the best value possible.


Kris Pojar

Director of Worksite Benefits